Hello wine lovers, Rachel here.
I couldn't be more ecstatic about the progress we've made on our mission to bring more equality to wine over the past few months, and I really mean it when I say that we're just getting started.
Our team has given me the privilege to be the first to write on the official Vinebase blog, so I wanted to take a moment to share why we're doing all this in the first place.
Vinebase was born out of a concrete need for a better way for wine to work.
The current system of how most wine gets from the person who made it to the person drinking it is flawed. We'll surely be sharing more about this in the future, but thanks to Prohibition laws designed to make alcohol more expensive and harder to get, a whole slew of mixed up incentives and unfair biases have left wineries and ultimately the people behind those wineries suffering.
And to add on top of all of that - because there's so many middlemen and incentives at play, modern wine is "pay to play" without any transparency to the end consumer about what the heck we're drinking, who made it, and frankly - who paid who to tell me it was so great.
It breaks my heart when I hear people say wine is intimidating... well that's because nobody's telling you anything.
So that's why we created Vinebase. We believe it should be easy to discover, learn about, and buy wine directly from the person that made it. We're focused on increasing access, pioneering transparency, and creating opportunity to make a better wine industry. Not only for us, as consumers, but for the livelihoods of people who create this beautiful thing we call wine.
And if there's one thing you take away from what Vinebase is all about, it's that: The future of wine is direct. Buying as direct from the winery and winemaker as possible. Making direct connections. And getting direct and transparent information.
And cheers to changing how wine works 🥂