Last Updated: 09/09/2020
use our websites, mobile applications, and other online products and services (collectively,
our “Services”), contact our customer service team, engage with us on social media, or otherwise interact
revising the date at the top of this policy and, in some cases, we may provide you with
additional notice (such as adding a statement to our website or sending you a notification).
information practices and the choices available to you.
COLLECTION OF INFORMATION
Information You Provide to Us
We collect information you provide directly to us. For example, you share information directly
with us when you create an account, fill out a form or survey, submit or post content through
our Services, make a purchase, communicate with us via third-party platforms, participate in a
promotion, request customer support, or otherwise communicate with us. The types of personal
information we may collect include your name, email address, postal address, phone number,
credit card and other payment information, and any other information you choose to provide.
Information We Collect Automatically When You Interact with Us
When you access or use our Services or otherwise transact business with us, we automatically
collect certain information, including:
Activity Information: We collect information about your activity on our
Services, such as search terms you enter, what products you click on, and what vendor pages
Transactional Information: When you make a purchase, we collect
information about the transaction, such as product details, purchase price, and the date and
location of the transaction.
Device and Usage Information: We collect information about how you access
our Services, including data about the device and network you use, such as your hardware
model, operating system version, mobile network, IP address, unique device identifiers,
browser type, and app version. We also collect information about your activity on our
Services, such as access times, pages viewed, links clicked, and the page you visited before
navigating to our Services.
Location Information: In accordance with your device permissions, we may
collect information about the precise location of your device. You may stop the collection
of precise location information at any time (see the
section below for details).
Information Collected by Cookies and Similar Tracking Technologies: We
(and our service providers) use tracking technologies, such as cookies and web beacons, to
collect information about you. Cookies are small data files stored on your hard drive or in
device memory that help us improve our Services and your experience, see which areas and
features of our Services are popular, and count visits. Web beacons (also known as “pixel
tags” or “clear GIFs”) are electronic images that we use on our Services and in our emails
to help deliver cookies, count visits, and understand usage and campaign effectiveness. For
more information about cookies and how to disable them, see the
Information We Collect from Other Sources
We obtain information from third-party sources. For example, we may collect information about
you from advertising networks, data analytics providers, third-party messaging services
integrated with our Services, and mailing list providers. Additionally, if you create or log
into your Vinebase account through a third-party platform (such as Facebook, Twitter, or
Google), we will have access to certain information from that platform, such as your name,
birthday, and profile picture, in accordance with the authorization procedures determined by
Information We Derive
We may derive information or draw inferences about you based on the information we collect.
For example, we may make inferences about your location based on your IP address or infer that
you are looking to purchase certain products based on your browsing behavior and past
USE OF INFORMATION
We use the information we collect to administer your account, facilitate the purchase and
delivery of products made available via our Services, and customize your experience with us.
We also use the information we collect to:
- Provide, maintain, and improve our Services;
Process transactions and send you related information, including confirmations, receipts,
invoices, customer experience surveys, and recall notices;
- Personalize and improve your experience on our Services;
Send you technical notices, security alerts, and support and administrative
- Respond to your comments and questions and provide customer service;
Communicate with you about products, services, and events offered by Vinebase and others and
provide news and information that we think will interest you (see the
section below for information about how to opt out of these communications at any time);
Monitor and analyze trends, usage, and activities in connection with our Services;
Personalize the advertisements you see on third-party platforms and websites (for more
information, see the
Advertising and Analytics
Personalize the advertisements you see when you use our Services based on information
provided by our advertising partners;
Facilitate contests, sweepstakes, and promotions and process and deliver entries and
Detect, investigate, and prevent security incidents and other malicious, deceptive,
fraudulent, or illegal activity and protect the rights and property of Vinebase and others;
- Debug to identify and repair errors in our Services;
- Comply with our legal and financial obligations; and
Carry out any other purpose described to you at the time the information was collected.
SHARING OF INFORMATION
We share personal information in the following circumstances or as otherwise described in this
We share personal information with vendors from which you purchase products via the
We share personal information with service providers that need access to personal
information in order to perform services for us, such as companies that assist us with
account setup and maintenance, web hosting, customer relationship management, order
fulfillment, shipping and delivery, payment processing, fraud prevention, customer service,
email notification, and marketing and advertising.
If you submit a product review or post content in another public area of our Services, we
share this information publicly on our Services.
We may disclose personal information if we believe that disclosure is in accordance with, or
required by, any applicable law or legal process, including lawful requests by public
authorities to meet national security or law enforcement requirements.
We may share personal information if we believe that your actions are inconsistent with our
user agreements or policies, if we believe that you have violated the law, or if we believe
it is necessary to protect the rights, property, and safety of Vinebase, our users, the
public, or others.
We share personal information with our lawyers and other professional advisors where
necessary to obtain advice or otherwise protect and manage our business interests.
We may share personal information in connection with, or during negotiations concerning, any
merger, sale of company assets, financing, or acquisition of all or a portion of our
business by another company.
- We share personal information with your consent or at your direction.
We also share aggregated or de-identified information that cannot reasonably be used to
ADVERTISING AND ANALYTICS
We allow others to provide analytics services and serve advertisements on our behalf across
and other technologies to collect information about your use of our Services and other
websites and applications, including your IP address, web browser, mobile network information,
pages viewed, time spent on pages or in mobile apps, links clicked, and conversion
information. This information may be used by Vinebase
and others to, among other
things, analyze and track data, determine the popularity of certain content, deliver
advertising and content targeted to your interests on our Services and other websites, and
better understand your online activity. For more information about interest-based ads, or to
opt out of having your web browsing information used for behavioral advertising purposes,
change your settings using the consent management tool on our Services. Your device may also
include a feature (“Limit Ad Tracking” on iOS or “Opt Out of Interest-Based Ads” or “Opt Out
of Ads Personalization” on Android) that allows you to opt out of having certain information
collected through mobile apps used for behavioral advertising purposes.
We also work with third parties to serve ads to you as part of customized campaigns on
third-party platforms (such as Facebook, Instagram and Twitter). As part of these ad
campaigns, we or the third-party platforms may convert information about you, such as your
email address and phone number, into a unique value that can be matched with a user account on
these platforms to allow us to learn about your interests and serve you advertising that is
customized to your interests. Note that the third-party platforms may offer you choices about
whether you see these types of customized ads.
TRANSFER OF INFORMATION TO THE UNITED STATES AND OTHER COUNTRIES
Vinebase is headquartered in the United States, and we have operations and service providers
in the United States. Therefore, we and our service providers may transfer your personal
information to, or store or access it in, jurisdictions that may not provide levels of data
protection that are equivalent to those of your home jurisdiction. We will take steps to
ensure that your personal information receives an adequate level of protection in the
jurisdictions in which we process it.
You may update and correct certain account information at any time by logging into your
account or emailing us at [email protected].
If you wish to delete your account,
please contact us at this same email address, but note that we may retain certain information
as required by law or for our legitimate business purposes.
When you first launch any of our mobile apps that collect precise location information, you
will be asked to consent to the app’s collection of this information. If you initially consent
to our collection of such location information, you can subsequently stop the collection of
this information at any time by changing the preferences on your mobile device. You may also
stop our collection of this location information by following the standard uninstall process
to remove all of our mobile apps from your device. If you stop our collection of this location
information, our Services may no longer function properly.
Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust
your browser settings to remove or reject browser cookies. Please note that removing or
rejecting cookies could affect the availability and functionality of our Services.
You may opt out of receiving text messages or promotional emails from Vinebase by following
the instructions in those communications or by contacting us at
. If you opt out, we may still send
you non-promotional emails, such as those about your account or our ongoing business
Mobile Push Notifications
With your consent, we may send push notifications to your mobile device. You can deactivate
these messages at any time by changing the notification settings on your mobile device.